biography

Maria Mannino is a seasoned professional in sales and marketing, with experience in both the fashion industry and professional sports and entertainment. Focusing on event production and consumer marketing, Maria has thrived within the professional sports industry where she has been working for the last eight years.

Maria's most recent position as, the General Manager of Retail at the Jacksonville Jaguars, was part of Fanatics Retail stadium merchandise team building out new retail spaces and operations for teams within the NFL, NBA, MLB, and NHL.  

Prior to joining Fanatics in April 2016, Mannino was a senior member of the St. Louis Rams marketing team, where she oversaw consumer products and experiences. Here, she was responsible for marketing the Rams brand by driving the growth of merchandise sales and special events including all pre-game entertainment.  Maria created a bridge between marketing and sales, allowing for maximum revenue growth opportunities, fan development, and brand exposure.

While working for the Rams, Maria created and fully executed sustainable, award- winning marketing initiatives that were recognized by the National Football League, National Sports Forum, and Sports Business Journal. In 2016, Mannino and her team took home the NFL Consumer Product’s Club Retailer of the Year Award, along with a nomination for National Sports Forum’s SAMMY (Sports Advertising Marketing Management Idea of the Year). Maria and her colleague developed a first of its kind NFL initiative with a discovery retail program called “Picked 6” for our female fan club increasing membership by 250% and provided a new entry point for brands to align with the NFL and its female fan base.

Before making her mark in the sports industry, Mannino was living in Los Angeles where she began her career in the fashion industry working as a senior account executive at Hatch Showroom where she represented Lacoste for the Midwest and West Coast regions.  Maria moved back to St. Louis (home) in 2009 after she learned of her mother’s diagnosis with ALS and became her full time primary care giver.  It wasn’t until after the passing of her mother in 2011, that Mannino received the opportunity to combine her love for fashion, experience in sales and marketing, and tie it into her passion for football as she began her career in sports marketing with the NFL.

When she isn’t working in sports, she is watching them! Weather it’s a Blues or Cardinals game, or watching her niece and nephew play soccer on a Saturday, Maria enjoys going to games as a fan. Mannino lives in St. Louis, MO with her boyfriend Mike and boxers, Cabo, Bruce, & GusGus.
 

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