OFFICIAL BUD LIGHT TAILGATE PARTY

Maria Mannino produced the Official Bud Light Tailgate party for the St. Louis Rams. Planning and executing over 32 home game tailgates; booking entertainment, coordinating sponsorship activation, public fan engagements (up to 10,000 people). In addition to the public entertainment, Mannino executed three VIP tailgate areas for Vivid Seats, Bud Light, and the St. Louis Rams that ran concurrently with the public tailgate. 

Booked main stage live entertainment for each event to include local and national artists such as: Murphy Lee, Chingy, David Nail, Kim Massie, Cowboy Troy, and The Jeremiah Johnson Band.

Additionally, she managed post game concert logistics, booking Billy Currington during 2014 season. 

Maria also managed all pre game fan activation for Thursday Night Football in 2014 & 15. Working with NFL Network/CBS production team Mannino delivered the expereince for the fans along with all promotional assets for the event. She also worked with ESPN for Monday Night Football in 2014 managing all pre game fan activation, on field set and broadcast logistics for the Mike & Mike show, and provided a promotional plan for the day's events. 

Appealing to the fastest growing fan group in the NFL, Maria Mannino wanted to engage women in a fun and fresh way. Marrying Football and Fashion Maria has taken to the runway strategically placed on a football field to showcase the latest NFL gear mixed with this years hottest trends.  Known in league circles for her innovative thinking and Nationally recognized female fan direct retail marketing program Mannino is focused on styling the everyday NFL Woman. From mogul to mother there is a look that can be enjoyed by all. 

Members of the Rams team rocked the runway. Featured Brands included: 47 Brand, New Era, Nike, Lululemon, AG Jeans, Junkfood etc.

Guests mingled while enjoying a shopping experience, glamour stations, and cocktail and appetizers.  

Mannino was recognized by the National Football League as the Retailer of the Year for her program. Consisting of the Fashion Show and the Direct Retail program.

LADY RAMS - where football, fashion, and fitness come together

Maria launched the first female fan club for the Rams in 2014. By 2015 the club tripled in size as Mannino launched a first of its kind NFL marketing platform geared toward women through special events, unique fan experiences, and direct merchandise mailings ("Picked 6" program)

Mannino created four marquee events for females through out the calendar year:

Lady Rams day at Training Camp (welcome event), Ladies Football Camp, where women worked with players and coaches to have a day in the life of a player, Fashion Show and Style event, and Girls Night Out to mingle, shop, and donate items to Dress for Success for young professionals. 

Collaborating with the NFL, Holly Robinson-Pete, and local boutiques Mannino was responsible for creating a Style Lounge. 

Fans were treated to shopping and manicures in what seemed an upscale boutique. 

Maria helped transform the tent complete with imitation cherry wood flooring and a chandelier for a memorable experience for fans. 

As the most powerful buying group, females are responsible for 3 trillion dollars of the worlds spending marketers are focused on reaching this demographic. Mannino has create a platform that can be replicated league wide to increase each teams revenue.